Okay quick clarifications. Syfy didn’t “cancel” Warehouse 13. Syfy (and NBCUniversal) are owned by Comcast. In order to air episodes of a show, networks like Syfy have to get the approval of their parent companies. Because the parent companies are ultimately the ones footing the bill. The only reason a company like Comcast keeps a network like Syfy around is to make it money. The only reason a network like Syfy keeps a show like Warehouse 13 around is to make it money. The way a show makes money is through advertising revenue. The way advertisers decide on whether or not to pay a show money is ratings. (For massive, MASSIVE fucking rants on outdated rating systems and distribution systems please go check out webgeekist or renewwarehouse13).
So Syfy has to re-negotiate each contract period of a show with Comcast. Comcast essentially said “you get six episodes and then you’re done with Warehouse” because Warehouse wasn’t bringing in enough viewers, and thus, not enough advertising revenue. (This is, as far as I understand, exactly what happened with Eureka. It was making money, but not enough money).
What you CAN blame Syfy for is shitty, shitty marketing. Syfy has (apparently) no idea who is actually watching their shows, how those people are watching or how to engage them on social media platforms. Syfy also suffers from a very common marketing problem, which is thinking that “brand” is divorced from “product” and that making their “brand” better means you don’t need a good “product.” Which is bullshit. No one cares about their stupid fucking purple logo we’re here for the storytelling.
Apparently, Syfy cannot distinguish between “fans” and “viewers” at this point in time. So for a network like Syfy “viewers” are the only thing that matters. (Viewers being what we called ‘casuals’ here in the fandom. People who will tune in if they remember, but couldn’t spell Myka’s name if their lives depended on it).
And the network’s perception of viewers is apparently that they are all heterosexual housewives who really want to see Myka have a baby and get married to Pete. Someone (or several someones) at Syfy felt that going in this direction would play well with the “viewers” get them more “ratings” and thus make the network more advertising revenue. Because remember, Warehouse 13 only exists to make Syfy money. Even now, when it’s going off the air.
But why does Syfy think this is what viewers want? I have no fucking clue. I have no earthly clue as to why a network executive at a science fiction network would think any of their casual viewers are actually watching a science fiction show about history geekage because they seriously want to see babies happen. I swear to Xena that if I didn’t know better I’d think Syfy was just a money laundering operation for Comcast and they are purposefully running another show off the air. I mean wut?
So that was probably a very unsatisfying answer but there you have it anon. :/
"Warehouse wasn’t bringing in enough viewers, and thus, not enough advertising revenue."
This was apparently discussed at today’s C2E2. I believe it was Saul that explicitly told the audience that SYFY and Jack fought HARD for the show, and COMCAST cancelled it. They’ve been pretty open about how that all went down in the past.
Also, just to remind: Comcast also cancelled Eureka, which was making a profit and GAINING viewers, because its profit margin wasn’t big enough.